Google in china case analysis

google in china case study ethics

Also, Google made an effort to educate their customers about censorship in advance, which is a choice that reflects the high ethical standards of the company Hill The Chinese government seems to be in agreement with this solution and is allowing Google to remain in China for now Horowitz, The New York Times, References Baer, M.

Currently, Google seems to think that giving the Chinese access to some information is better than not granting them access to any information.

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Internet technology is relatively new to the global economy and has experienced a unique set of challenges. Google was ultimately left with two choices regarding operations in China — either censor the results in-house, or let the Chinese government censor the results.

However, the government is also very inviting to foreign businesses that can help increase the prosperity of the growing economy.

They also realized that China provided an opportunity for the company to grow.

Google in china case analysis

Get Essay The Chinese government seems to be in agreement with this solution and is allowing Google to remain in China for now Horowitz, Domestic search companies have a competitive advantage when it comes to understanding the needs to their target customer base. Therefore, the country makes a strong effort to eliminate any web content that speaks negatively about the government or its policies. To solve this problem, Google decided to establish an office in China with the goal of providing the Chinese population access to the largest amount of information the company could provide. Since it was founded, the company has maintained a high ethical standard on search results by providing users with unbiased algorithm-driven content. Google will be required to perform a great deal of research to develop a product that will be welcomed by the Chinese people. Dealing with censorship requirements will create additional operating costs when compared to domestic operations. When the government later allowed access to Google, people found certain sites considered politically sensitive were not available. This created legal and ethical problems of Google being able to live up to the company standards of providing users complete access to all information. The legal system in China requires that Internet companies remain transparent and provide access to the information that is being delivered to end-users. Google was ultimately left with two choices regarding operations in China — either censor the results in-house, or let the Chinese government censor the results. References Hill, C. China was blocking sites the government considered subversive.

In summary, the case study of Google in China provides an excellent example of the challenges that are faced by multinational firms. Words:Paragraphs: 18, Pages: 4 Publication date: August 06, Sorry, but copying text is forbidden on this website!

Google in china case study solutions

Domestic search companies have a competitive advantage when it comes to understanding the needs to their target customer base. Therefore, the country makes a strong effort to eliminate any web content that speaks negatively about the government or its policies. Get Essay In an effort to deliver better service to Chinese customers, Google decided to censor the results. The Chinese government seems to be in agreement with this solution and is allowing Google to remain in China for now Horowitz, The company needed to decide whether or not they should remain in China and agree to the terms of the Chinese government. The company must also consider the competing search engines in the Chinese market, such as Baidu. However, the government is also very inviting to foreign businesses that can help increase the prosperity of the growing economy. It is essential for the two parties to develop a strong relationship that is mutually beneficial. Although this choice goes against their corporate values, it was a necessary step to deliver high quality search results to customers. Words: , Paragraphs: 18, Pages: 4 Publication date: August 06, Sorry, but copying text is forbidden on this website! By this, Google means the company will not compromise their Code of Conduct and will provide searchers with information which is current and not biased or censored in any way. In addition, the paper will include a summary of the strategic and operational challenges facing Google managers who are living and working in China..

These decisions include whether Google should continue to censor results on its website or if Google eventually needs to pull out of China. By this, Google means the company will not compromise their Code of Conduct and will provide searchers with information which is current and not biased or censored in any way.

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Google also stated that they found where Gmail accounts of human rights activists living in China, Europe, and the United States were being hacked into by third parties on a routine basis Branigan, This created legal and ethical problems of Google being able to live up to the company standards of providing users complete access to all information.

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Google's Problems in China